AIR Vividh Bharati is a popular radio service operated by All India Radio (AIR) in Mumbai, Maharashtra. Launched on October 3, 1957, it was created to counter the popularity of Radio Ceylon and bring back listeners to Indian radio. Vividh Bharati primarily broadcasts Hindi film music, light music, short plays, and interactive programs.

The station is known for its vast collection of Hindi film songs and its iconic shows like "Hawa Mahal" (radio plays), "Chhayageet" (themed song selections), and "Sangeet Sarita" (classical and semi-classical music). It also features programs like "Aaj Ke Fankar" which highlights the lives and works of film artists.

Vividh Bharati broadcasts 24 hours a day and can be heard on both AM and FM frequencies in Mumbai. The service has played a significant role in shaping the musical tastes of generations of Indians and continues to be a beloved source of entertainment and nostalgia for many listeners.

In recent years, Vividh Bharati has adapted to changing times by making its content available online and through mobile apps, ensuring its continued relevance in the digital age.