Vividh Bharati is a popular radio service of All India Radio, launched on October 3, 1957. It was created to counter the popularity of Radio Ceylon and provide entertainment programming focused on film music and light content. Headquartered in Mumbai, Vividh Bharati broadcasts 24 hours a day and reaches over 97% of India's population through its network of stations across the country.

The service offers a mix of film songs, light music, short plays, and interactive programs. Some of its popular shows include:

• Sangeet Sarita
• Bhule Bisre Geet
• Hawa Mahal
• Jaimala
• Chhaya Geet

Vividh Bharati has played a significant role in shaping the musical tastes of generations of Indians. It houses the largest Hindi music library in the country and has featured voices of many prominent personalities from Indian cinema over the years.

Initially launched without commercials, Vividh Bharati began airing advertisements in 1967, becoming All India Radio's first commercial service. Today, it continues to be a popular choice for listeners seeking entertainment and music programming in India.