Bayern 3 is a Bavaria-wide radio station operated by Bayerischer Rundfunk. It began broadcasting in 1971 as a service station focusing on weather forecasts, traffic information, and other service programs. Today, Bayern 3 primarily features music and talk formats, targeting listeners aged 14-49. The station describes itself as "the most popular Bavarian radio programme among the younger audience" and reaches up to 2.33 million listeners daily across Bavaria.
In addition to traditional radio programming, Bayern 3 produces podcasts and organizes events such as the Bayern 3 Party Ship and the Bayern 3 POP-Up Festival. The station has a strong social media presence, with nearly one million followers across various platforms.
Bayern 3's content includes a mix of contemporary music, news updates, and entertainment segments. The station is funded through license fees as part of the public broadcasting system in Germany.