94FM La Marca is a popular radio station in Guatemala City, Guatemala. It is part of the Chapín Radio group and broadcasts on 94.1 FM. The station's programming focuses on urban and Latin music, particularly reggaeton, bachata, and other popular genres. La Marca positions itself as "La radio de moda" (The trendy radio), aiming to provide listeners with the latest hits and a party atmosphere. The station features live shows, music mixes, and interactive segments with its audience. La Marca's programming includes various DJ sets and themed music blocks throughout the day, catering to a young, energetic audience in Guatemala's capital and surrounding areas.