Alfa Radio 91.3 FM is a popular radio station in Mexico City, Mexico. Launched in 1986, it broadcasts a contemporary hit radio (CHR) format, playing the latest pop and rock music. The station is owned by Grupo Radio Centro and has been a leader in the Top 40 format in Mexico for decades. Alfa 91.3's flagship morning show is "Toño Esquinca y la Muchedumbre," hosted by renowned broadcaster Toño Esquinca. The station's programming includes current hits, music news, and interactive segments with listeners. Alfa Radio has maintained its relevance by adapting to changing music trends while staying true to its core CHR format, making it a staple of Mexico City's radio landscape.