Radio Shoma 93.4 FM is the UAE's premier Farsi-language radio station, broadcasting from Dubai. Launched as part of the Arabian Radio Network, it caters to the UAE's Persian-speaking community, estimated at around 600,000 listeners. The station primarily targets an audience aged 20-35, although its diverse music selection appeals to listeners of all ages.
Radio Shoma plays the latest Farsi hits from around the world, serving as the primary music and entertainment source for Farsi speakers in the UAE. It not only provides entertainment but also acts as a platform to bring the Farsi-speaking community closer together, helping them make the most of their lifestyle in the UAE.
The station's programming includes popular shows like "Bezan Berim Baa Mojtaba," which airs at 17:00 and features exciting competitions, prizes, daily challenges, poetry battles, and sports updates. Radio Shoma also prides itself on being the "Home of Fans," partnering with various brands to enhance listener engagement.
As of 2025, Radio Shoma continues to be a vital part of the UAE's multicultural media landscape, reflecting the country's diverse population and fostering cultural connections within the Persian-speaking community.