Radio Moda 97.3 FM is a popular Peruvian radio station based in Lima. Launched in 2000, it primarily targets young adult audiences with a focus on urban and Latin music genres. The station's programming is dominated by reggaeton, Latin pop, and trap, reflecting current trends in Latin music.
Radio Moda features a mix of music blocks and live shows hosted by well-known personalities. One of its flagship programs is "El Show de Carloncho," a morning show that combines music with entertainment and topical discussions. Other notable segments include "Giani en Moda" and "La Jaula de Moda," which keep listeners updated on the latest in urban music.
The station has expanded its reach beyond Lima, broadcasting on various frequencies throughout Peru. It has also adapted to digital platforms, offering online streaming and maintaining an active social media presence.
Radio Moda is known for its involvement in promoting concerts and events featuring prominent Latin urban artists, further solidifying its position as a key player in Peru's contemporary music scene.