Radio Centro FM 96.1 is a popular radio station based in Cochabamba, Bolivia. Founded in 1964, it has been on the air for nearly 60 years, making it one of the longest-running radio stations in the city. The station broadcasts on 96.1 FM and is known for its diverse programming that includes news, sports, music, and cultural content.

Radio Centro FM 96.1 is part of the larger Grupo Centro media organization, which operates multiple radio stations in Bolivia. The station prides itself on being "the radio of your life" ("la radio de toda su vida"), reflecting its long-standing presence and connection with the local community.

Its programming includes a mix of contemporary hits, classic songs, and local music, catering to a wide range of listeners. The station also features news bulletins, sports coverage, and interactive shows that engage with the audience. Radio Centro FM 96.1 has adapted to modern times by offering online streaming, allowing listeners to tune in from anywhere in the world.