Radio Caracol 91.3 FM is a popular radio station broadcasting from Ambato, Tungurahua, Ecuador. Known affectionately as "La Voz Amiga" (The Friendly Voice), the station has become an integral part of the local community. Radio Caracol focuses on playing contemporary music, featuring a mix of Latin and international hits. Their slogan "¡A Tu Manera! La Mejor Música Actual" (Your Way! The Best Current Music) reflects their commitment to providing listeners with the latest and most popular tracks. In addition to music, the station also offers news updates and informative segments on topics of interest to their audience. Radio Caracol 91.3 FM has evolved over the years to meet the changing needs of its listeners, establishing itself as a vibrant and dynamic presence in Ambato's media landscape.