Omroep Brabant is the regional public broadcaster for the Dutch province of North Brabant. It was established on September 1, 1976, initially covering news in and around Eindhoven. The broadcaster has since expanded to serve the entire province with radio, television, and online content.
Omroep Brabant's radio station broadcasts 24 hours a day, with live programming from 6 AM to 8 PM on weekdays and 9 AM to 6 PM on weekends. Outside these hours, the station plays non-stop music. The radio programming includes news, current affairs, and regional interest shows.
The broadcaster began television operations in September 1997, producing daily news broadcasts and background programs from its studio in Son. Omroep Brabant also maintains a strong online presence, prioritizing digital-first news publication since 2011.
Popular programs include "Brabant Nieuws" (Brabant News), which provides regular news updates, and "Hart voor Muziek" (Heart for Music), showcasing regional musical talent. The station also plays a significant role during local events, particularly the annual carnival celebrations.
Omroep Brabant has embraced modern broadcasting techniques, incorporating user needs theory into its editorial process to enhance audience engagement and content relevance.