Hit 96.7 is the leading Malayalam radio station in the United Arab Emirates, broadcasting from Dubai. Launched in June 2004, it reaches over 363,000 listeners weekly, catering primarily to the large Keralite expatriate community in the UAE. The station offers 24-hour programming in Malayalam, featuring popular music, news, and entertainment shows.
Programming
Hit 96.7's schedule includes:
- The Big Breakfast Club: A morning show hosted by Nyla, Arfaz, and Jean on weekdays from 6 AM to 11 AM.
- Life With Hit: A lifestyle show presented by Maya from 11 AM to 3 PM on weekdays.
- Radioactive: An evening drive-time show with Mithun and Nimmy from 3 PM to 8 PM on weekdays.
- Hit on Request: A request show hosted by Dona from 8 PM to 11 PM on weekdays.
The station also features non-stop music overnight and special programming during weekends and holidays.
Special Features
Hit 96.7 regularly organizes events and promotions for its listeners, including concerts, competitions, and cultural celebrations. The station prides itself on being a cultural hub for the Malayalam-speaking community in the UAE, offering a mix of entertainment and information relevant to its audience.