Heart 90s is a national digital radio station in the United Kingdom, launched on 29 August 2019. It is part of the Heart network owned and operated by Global. The station broadcasts from studios at Leicester Square in London and is available nationwide on DAB digital radio.
As its name suggests, Heart 90s plays non-stop "feel good" music from the 1990s, featuring popular artists and hits from that decade. The station aims to capture the nostalgic spirit of 90s pop music for listeners.
Heart 90s has its own dedicated live breakfast show hosted by Kevin Hughes, which airs from 6 AM to 10 AM on weekdays. Outside of these hours, the station operates as an automated music service, providing a continuous stream of 90s hits.
The first song played on Heart 90s when it launched was "Wannabe" by the Spice Girls, setting the tone for its 90s-focused playlist. The station's slogan is "Non-Stop 90s Feel Good," emphasizing its commitment to upbeat music from that era.