Heart 104.9 FM is Cape Town's largest independent commercial radio station, broadcasting from Greenpoint to the greater Western Cape region. Launched in 1997 as P4 Radio, it rebranded to Heart FM in 2006. The station offers a mix of jazz, soul, pop, old school, house, and disco music, along with talk radio and entertainment programming. Heart FM broadcasts in English and Afrikaans, attracting over 634,000 weekly listeners with its blend of music and community-focused content.

The station hosts several annual events, including Mommy and Me, #HeartBeats4Youth, and Women At Heart, which celebrate mothers, youth, and women respectively. Heart FM has expanded its coverage over the years to include areas like Drakenstein, West Coast, Swartland, Overberg, and Overstrand.

With a team of popular DJs and presenters, Heart FM provides a variety of shows throughout the day, including the Heart Breakfast show, lunchtime programs, and evening mixes. The station prides itself on being a trusted voice in the community, offering not just entertainment but also serving as a platform for social awareness and community engagement.