Al Oula FM is a national radio station in the United Arab Emirates, launched in 2014 under the Hamdan Bin Mohammed Heritage Center. Broadcasting on 107.4 FM, it is the first radio station in the region dedicated to promoting and preserving Emirati cultural heritage and national identity.
The station's programming focuses on Emirati traditions, customs, and social issues, presented in a modern and engaging format. Al Oula FM aims to connect with listeners across generations, featuring a mix of experienced media personalities and young presenters.
Key programs include:
- "Sabah Al Oula" - A morning show hosted by Salem Mohammad
- "Radio Al bayt" - Presented by Samah Al Abbar
- "Lil Shabab Rai" - A youth-oriented program with Amal Al Mullah
- "Hayyak Fi Bladi" - Hosted by Shirina Salem
Al Oula FM's content spans various topics related to UAE heritage, including historical knowledge, educational awareness, and traditional sports. The station also utilizes social media platforms to interact with its audience and receive feedback.
With its slogan "Emaratiya, Turathiya, Wataniya" (Emirati, Heritage, National), Al Oula FM strives to be a cultural bridge, preserving the UAE's rich heritage while engaging with contemporary issues and modern media approaches.