Radio Romántica México is a radio station broadcasting from Mexico City, Mexico. It operates on the AM frequency of 1380 kHz. The station is owned by Grupo Audiorama Comunicaciones and features a romantic music format.
Originally launched as XEMX-AM in 1934, the station has undergone several transformations over the years. In the late 1960s or 1970s, it became XECO-AM and adopted the name "Radio Eco 13-80" with a contemporary music format. This later evolved into an oldies format in the 1980s.
Radiorama acquired the station in 1995, and in 1998, it introduced the romantic music format as "Romántica 13-80". After a brief period as "Ke Buena" in 2005-2006, the romantic format returned and has continued to the present day.
Radio Romántica México focuses on playing romantic ballads and love songs, catering to listeners who enjoy sentimental and emotional music. The station aims to create a romantic atmosphere through its carefully curated playlist of both classic and contemporary love songs.