Joe is a commercial Belgian radio station broadcasting in Dutch, primarily focused on pop music from the 1970s to the 2000s. Launched in 2009 as a rebranding of its predecessor 4FM, Joe has grown to become one of the top three most popular radio stations in Flanders. The station is owned by DPG Media and broadcasts throughout the Flemish Community in Belgium.
Joe's programming consists mainly of hit music from the 1980s to the present, with a mix that includes one-third from the 80s, one-third from the 70s and 90s, a touch of 60s music, and one-third from this century. The station's slogan, "Joe All the way," reflects its focus on creating a positive, recognizable, and melodic listening experience for its audience, primarily targeting the 35-54 age demographic.
In addition to its main broadcast, Joe offers several themed digital stations available via DAB+ and online, including Joe 60s & 70s, Joe 80s & 90s, and Joe Easy. The station also organizes popular events such as the Joe Top 2000 Singalong Party and Joe Christmas House, further engaging its audience beyond traditional radio programming.
As of 2022, Joe has secured a strong position in the Belgian radio market, with a market share of 10.7% among listeners aged 12 and above, and an average daily listening time of nearly 250 minutes among its target audience.