Willy is a digital rock radio station based in Belgium, launched on October 11, 2019, by DPG Media. It targets music lovers aged 35-50 who enjoy solid rock and classics, with the slogan "Music matters!". The station name is inspired by Willy Willy, the guitarist of the rock band The Scabs who passed away in 2019.
Willy broadcasts exclusively through digital platforms, including DAB+, internet streaming, and smart speakers. It offers a mix of classic and contemporary rock music, focusing on guitar-driven tracks and lesser-known gems. The station's programming includes both DJ-hosted shows and non-stop music segments.
As of October 2023, Willy was the most popular digital Flemish radio station, with a market share of 1.8%. The station features a variety of programs hosted by well-known personalities in the Belgian music scene, including Tomas De Soete, Sien Wynants, and Marcel Vanthilt.
In December 2022, Willy expanded its offerings with the launch of Willy Class X, a non-stop classic rock hits station, further cementing its position as a go-to destination for rock music enthusiasts in Belgium.