The Sound is a New Zealand radio network owned by MediaWorks New Zealand. Originally launched as Solid Gold FM in 1997, it was rebranded as The Sound on January 1, 2012. The station features a classic rock format, playing music from the 1960s, 1970s, and 1980s, appealing to an older audience compared to other popular and rock music stations in New Zealand.
The Sound broadcasts on multiple frequencies across the country, including 93.8 FM in Auckland. Its programming includes shows like:
- The Morning Sound (weekdays 5:30 AM - 10 AM)
- The Sound Workdays (weekdays 10 AM - 2 PM)
- The Sound Drive (weekdays 2 PM - 7 PM)
- Alice's Attic (weeknights 8 PM to late)
Weekend programming features specialty shows like Going Underground on Saturday evenings and Acoustic Sunrise on Sunday mornings.
The station's slogan is "The Soundtrack of our Lives," reflecting its focus on classic rock hits that have defined generations of music lovers.