The Hits is a popular radio station in Auckland, New Zealand, broadcasting on 97.4 FM. It is part of a nationwide network of stations owned by New Zealand Media and Entertainment (NZME). The station has a rich history, originally starting as 1ZM in the 1920s before becoming Classic Hits 97FM in 1989. In 2014, it rebranded to The Hits to attract younger listeners.

The station plays hot adult contemporary music, focusing on hits from the 80s to today. Its slogan is "All The Hits You Know And Love". The Hits features a mix of local and networked content, with a popular breakfast show hosted by Jono Pryor, Ben Boyce, and Megan Papas broadcast across most markets.

Programming includes music, celebrity interviews, and entertainment news. The station aims to appeal to listeners aged 25-54, particularly homeowners and parents. The Hits has maintained a strong presence in the Auckland radio market and continues to be a key player in New Zealand's commercial radio landscape.