LBC (Leading Britain's Conversation) is a London-based talk radio station owned by Global. Launched on October 8, 1973, it was one of the first commercial radio stations in the UK. LBC pioneered the concept of phone-in talk radio in Britain and has since become a major platform for news, politics, and current affairs discussion.

The station broadcasts nationally on digital radio and online, featuring a lineup of high-profile presenters and journalists. LBC's programming includes daily news coverage, political debates, and interactive phone-in segments where listeners can voice their opinions on current issues.

Key presenters on LBC include Nick Ferrari, who hosts the flagship breakfast show, James O'Brien, Shelagh Fogarty, and Iain Dale. The station is known for its political interviews and debates, often featuring prominent politicians and public figures.

LBC has evolved from its initial London-centric focus to become a national talk radio brand, with over 3 million weekly listeners. It continues to be at the forefront of breaking news and political discourse in the UK, maintaining its reputation for lively debate and engaging content.