DYRK 96.3 WRocK is a radio station based in Cebu City, Philippines. It is known as the Philippines' Original Lite Rock Radio and Cebu's number 1 premium radio station catering to the ABC market. The station plays a mix of lite rock hits from the 70s to today, including power ballads, easy listening, and contemporary tracks that fit their unique lite rock format.
WRocK broadcasts from Cebu City and reaches parts of Central Visayas, including Bohol, Leyte, and Negros. It also has a strong online presence, streaming to nearly 1 million listeners daily across the Philippines.
The station's programming focuses on promoting love and nostalgia through its music selection while also advocating for responsible lifestyles through developmental communications and talk shows. Popular programs include "Catch DJ Billy" in the mornings, "DJ Lynnie" in the afternoons, and "Nite Rock" in the evenings.
WRocK targets listeners in their late 20s to late 40s, primarily professionals and entrepreneurs who are key decision makers with high spending power. The station prides itself on providing a balance of music, news, creative segments, and commentary that appeals to this demographic.