Gold 104.3 is a popular radio station broadcasting from Melbourne, Australia. Launched in 1930 as 3KZ, it rebranded to Gold 104.3 in 1991. The station is part of the Australian Radio Network's Gold Network and plays classic hits and adult contemporary music from the 1970s to today.

Gold 104.3's lineup features well-known personalities like Christian O'Connell hosting the breakfast show. The station's slogan is "Better Music and More of It", reflecting its focus on playing hit songs across multiple decades.

With a mix of music, entertainment and local Melbourne content, Gold 104.3 has established itself as one of the city's leading commercial radio stations. It broadcasts on the 104.3 MHz frequency and is also available via online streaming.