Urbana Play 104.3 FM is a radio station based in Buenos Aires, Argentina. It was launched on February 17, 2021, as part of Kuarzo Entertainment Argentina. The station features a mix of talk shows and music programming, targeting an adult contemporary audience.

History

The frequency 104.3 FM has a long history in Buenos Aires radio, previously hosting stations like X4 Radio, Imagina, RQP, and retransmissions of Radio Continental. In 2021, Kuarzo Entertainment Argentina took over the frequency and launched Urbana Play.

Programming

Urbana Play's lineup includes popular Argentine media personalities:

• "De Acá en Más" with María O'Donnell (6-9 AM)
• "Perros de la Calle" with Andy Kusnetzoff (9 AM-1 PM)
• "Todo Pasa" with Matías Martin (1-5 PM)
• "Vuelta y Media" with Sebastián Wainraich (5-8 PM)

The station also features music programming during overnight hours and on weekends, including shows dedicated to acoustic performances and live music.