Latina

Radio Latina 101.1 is an Argentine radio station broadcasting from Buenos Aires. It began transmissions in 1988 as FM Nativa, playing folk music and news. In 1990, it was acquired by Alberto Pierri. The station underwent several name changes, becoming NRG 101.1 in 1992 and focusing on electronic music. In 2002, it shifted to Latin music programming as "La Ciento Uno". Since 2006, it has operated under its current name, Radio Latina.

The station is owned by Grupo Pierri, which also operates television channels like Canal 26 and Telemax. Radio Latina 101.1's programming includes a mix of Latin music, news, and entertainment shows. Popular programs include "Desayuno Latino" in the mornings, "Bien Arriba" during midday, and "Tarde de Clásicos" in the afternoons. The station aims to provide a diverse selection of Latin music, from classic hits to contemporary tracks, catering to a wide audience in Buenos Aires and beyond.