SAfm is South Africa's national English-language public radio station, operated by the South African Broadcasting Corporation (SABC) since 1936. Originally known as the "A Programme", it later became the English Service and was renamed SAfm in 1995. Broadcasting from Johannesburg, SAfm provides news, talk shows, and current affairs programming to listeners across South Africa.
The station targets audiences in the 35-49 age range and higher income groups. Its schedule includes shows like "The Morning Brief", "The Talking Point", and "Update at Noon", covering topics such as politics, business, sports, and culture. SAfm prides itself on "leading the nation's conversation" and aims to provide in-depth analysis and diverse perspectives on issues affecting South Africa.
While originally a full-spectrum broadcaster, SAfm has evolved to focus primarily on news, information, and talk radio formats. However, it still includes some drama and children's programming as mandated by regulators. The station broadcasts 24 hours a day on FM frequencies between 104-107 MHz nationwide.