RTBF Tipik is a Belgian public radio station operated by RTBF, the public broadcaster serving the French-speaking community in Belgium. Launched in September 2020, Tipik is a multimedia brand targeting millennials and young adults aged 25-39. The station evolved from Pure FM, which was created in 2004.
Tipik broadcasts on FM, DAB+, and online, offering a mix of contemporary music, entertainment, and youth-oriented content. Its programming includes popular music genres like pop, rock, hip-hop, and electronic music. The station features live shows, including the morning drive program "Le réveil de Djé" which airs from 6-9 AM.
As part of RTBF's multimedia approach, Tipik also has a television channel and digital presence, allowing for cross-platform content delivery. The station utilizes visual radio technology, enabling simultaneous broadcasting on radio, TV, and the internet for certain programs.
Tipik aims to connect with Generation Y through tailored content and interactive engagement across various media platforms, including social media and RTBF's digital service, Auvio.