Radio Rumba 107.3 FM is a popular radio station based in Guayaquil, Ecuador. Established in May 1989, it has been broadcasting tropical music for over three decades, making it one of the first stations in Ecuador dedicated to this genre. The station is known for its salsa programming and other Latin rhythms.

Programming

Radio Rumba features several notable shows:

• Al Primer Toque
• Hoy Es Un Gran Día
• Rumba Y Goles
• Al Ritmo De Rumba
• Perros Nocturnos

On-Air Personalities

Some of the main hosts include:

• Laura Serrano
• Lidia Ronquillo
• Simón Cañarte
• Ruddy Bozada
• Daniela Aguirre

The station continues to be a leading voice in tropical music broadcasting in Guayaquil, maintaining its popularity among listeners who enjoy Latin rhythms and salsa.