La Nueva Unica 94.5 FM is a popular radio station based in Quito, Ecuador. Founded over 30 years ago, it has established itself as a leading broadcaster of Ecuadorian popular music. The station offers a 24/7 programming schedule featuring genres like cumbia, vallenato, and rockolera, which are staples of Ecuadorian musical culture.

La Nueva Unica 94.5 FM prides itself on being more than just a radio station - it aims to entertain, educate and keep listeners informed through interactive and participatory segments. The station employs a team of professional communicators and DJs who specialize in popular Ecuadorian music.

With a mission to achieve a privileged position among the top-rated stations in Ecuador, La Nueva Unica 94.5 FM focuses on delivering diverse programming styles and current musical tastes. The station also emphasizes staying up-to-date with the latest broadcasting technologies to provide high-quality content to its audience.