Concierto Punta 95.1 FM is a radio station broadcasting from Punta del Este, Maldonado, Uruguay. It was founded in 1985 and quickly became one of the leading FM stations in the country. The station is known for its carefully curated music programming, featuring a mix of contemporary hits and classics. Concierto Punta gained international recognition during its first summer season in Punta del Este, attracting listeners from neighboring countries like Argentina, Brazil, Paraguay and Chile. The station's success extended beyond Uruguay, establishing it as a prestigious brand in the region. In addition to its music offerings, Concierto Punta incorporates effective marketing strategies, including beach bar music programming and iconic stickers, which have contributed to its strong brand recognition.