Al Khaleejiya 100.9 FM is the UAE's first and only radio station dedicated to broadcasting Khaleeji music. Launched in January 2003, it caters specifically to an elite audience of Emirati and Gulf nationals. The station offers unique songs and intelligent content, striking a balance between traditional and modern lifestyles. Al Khaleejiya 100.9 targets sophisticated and educated listeners who are enthusiastic about media, entertainment, sports, technology, and cars. The station's audience enjoys spending time in malls, watching movies, playing video games, purchasing designer brands, and has a passion for music and poetry. As a dynamic and creative station, Al Khaleejiya 100.9 tailors its content to effectively reach its discerning listeners, making it the premier local radio station for Khaleeji music in the UAE.